Introducing our new TV campaign

Nick Hungerford

2 min read

Here at Nutmeg, we’re all about making smart investing available to everyone. Now we’re bringing our message to even more people across the UK with our new TV campaign “Just Nutmeg it”.

Working with AMV BBDO, London’s largest advertising agency, and Not To Scale, film and animation production company, we designed the campaign to highlight just how easy it is to start investing – from £500 initial deposit and £100 per month, or £5,00 initial contribution.

We took the inspiration for our new campaign from internet cult classic ‘Xtranormal’ videos, featuring the ‘Paws’ characters (remember these guys?) We loved them for their clear and simple way of explaining complex topics.

Teaming up with Nawmal, the owners of the original software, we developed our own bespoke characters – Nut and Meg. You might already have seen them across London’s tube network.

Nut and meg - before after

Image: Nut and Meg – initial sketch and final design

About the characters

Nut on white Nut represents everything that used to be difficult about investing. He’s in his suit, clutching his financial newspaper. He’s stressed and he doesn’t get much sleep because he’s always watching the markets and worrying about when to buy and sell.
Meg on white Meg, on the other hand, invests the smart way with Nutmeg. She doesn’t have to worry, because she knows we’ve got it all under control. She can invest whenever she likes, right from her phone. Meg represents simplicity, and accessibility – just Nutmeg it.

What started off with a small idea has evolved into the full campaign you can see today. Our Chief Revenue Officer, Martin Stead, spoke about his vision for the new launch:

“The creative inspiration for our first TV ad campaign was driven by our desire to showcase Nutmeg as the smart new way to invest. In an industry that is renowned for being complex, expensive, opaque and intimidating, we are very different, and our stand-out advertising style demonstrates this.

“Our ad campaign portrays our award-winning investment proposition,” said Stead, “which is all about making high-quality investing easy, personalised and accessible to anyone with as little as £500 initial deposit and £100 per invest. Quite simply, Nutmeg stands for no nonsense investing.”

The full ad is available to view on our YouTube channel – you can check it out below.

Risk Warning

As with all investing, your capital is at risk. The value of your portfolio with Nutmeg can go down as well as up and you may get back less than you invest. A stocks and shares ISA may not be right for everyone and tax rules may change in the future. If you are unsure if an ISA is the right choice for you, please seek independent financial advice.

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Nick Hungerford

Nick is one of Nutmeg’s co-founders, and is now a non-executive director on our board. He holds an MBA from Stanford University. His industry and investment views are respected globally and he frequently appears on television and in the national media. Nick can be found tweeting @NickHungerford.

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