General Investment Account

Welcome to simple, intelligent investments.

Get started

With investment, your capital is at risk.

Over 600m invested in expertly managed, diverse portfolios

We take the best elements of a high-end investing service, strip out the complexity and cost, and provide it to you online.

How it works


Set your goals

Tell us your goals and how much risk you want to take.


We build a portfolio

We'll build and manage an intelligent portfolio for you.


Sit back and relax

Check in 24/7. Withdraw anytime without exit fees.

Why should you invest?

Beat inflation

As the cost of living rises, your money will be worth less, so savings have to do better than inflation in order to grow in real terms.

Long term goals

If you can invest for the long term, your money has a better chance of riding out short term volatility and earning returns. In fact, if you invest for 10 years, you have a 99.4% chance of making gains.


By reinvesting your returns, you’ll have compounding on your side. Learn about the power of compound returns.


Inflation measure used is the retail price index up to 1989 and the consumer price index (CPI) thereafter. Portfolio returns are calculated as a mix of UK gilts (50%), UK equities (35%) and International equities (15%) in sterling terms.

All our portfolios are

Green pie

Intelligent & diversified

Our team will build you a high-quality, diversified investment portfolio so all your eggs aren't in one basket.

Green balanced


No matter your preferred risk level, we've got a portfolio for you. Plus, we'll keep your investments in line with your chosen risk for you.

Green piggy

Low cost

In a complex investment universe, we keep things simple with low-cost, high-quality exchange-traded funds (ETFs), for better long-term returns.

Remember, with investment your capital is at risk. The value of your portfolio could go down as well as up and you may get back less than you invest.

How we build portfolios

Your needs

We get to know your needs

When you sign up, we first ask you about your goals and risk preference. Using that information, we build a portfolio that’s just right for you, whether you’d like to be cautious or adventurous.

Risk opportunity

We spread the risk and opportunity

All of our portfolios are diversified. This means your money is invested across many different types of assets, countries, and industry sectors, which spreads the risk of your investments while improving your opportunity for higher returns.

Smart stuff

We do the smart stuff for you

When assets in your portfolio pay out dividends, we reinvest them automatically, increasing time in the market and your chances for growth. Also, as certain assets perform differently than others, we rebalance your portfolio to stay in line with your risk preference.

On top

We're on top of it — you're in control

Whether you’ve got a fully-managed portfolio with our expert team on your side or a fixed allocation portfolio with auto-rebalancing, you can always change your risk level whenever your goals or circumstances change.

Two investment styles. One great service.

Fully managed portfolios

  • An intelligent portfolio built and fully-managed by our experienced investment team. We’ll make strategic adjustments over time to help protect your portfolio and seek greater returns.
  • Fee: 0.75% up to 100k, 0.35% after that.

Perfect if you:

  • Want the peace of mind that your portfolio is being constantly monitored and managed by our experienced team.
  • Want a team of experts working hard to seek out opportunities for better returns and reduced risk, all for a low fee.
  • Are concerned about the risks of investing and fluctuations in the value of your portfolio.

Learn more about fully managed portfolios

Fixed allocation portfolios

  • An intelligent, packaged portfolio crafted by our team but with no ongoing strategic intervention.
  • Fee: 0.45% up to 100k, 0.25% after that.

Perfect if you:

  • Are looking for the greatest diversification at the lowest cost.
  • Are comfortable holding your investments through the ups and downs of the global markets, without our intervention.

Learn more about fixed allocation portfolios

Remember, with investment your capital is at risk. The value of your portfolio could go down as well as up and you may get back less than you invest.

Why choose Nutmeg?


High quality,
low cost

Diversified portfolios that spread risk across asset classes, geographies and industries, while keeping costs in check.

Learn more


Our experienced investment team constantly monitors and rebalances your portfolio to keep it on track, so you don’t have to.

Learn more

Strong investment performance

We make it easy for you to compare us to other wealth managers by publishing our performance on our website.

Learn more

Award winning
investment service

Best Online Stocks & Shares ISA provider 2016 and 2015, Your Money Awards. Best Wealth Management Platform.

Learn more

Join thousands of people already
choosing the smart new way to invest

Darren - Nutmeg Customer

"They give me absolute trust that they're on top of my finances — as much as I would be if I was managing it."

— Helen, managing director

Darren - Nutmeg Customer

"I felt Nutmeg could offer a better return on my investment, in a way that suited me."

— Darren, business consultant

Darren - Nutmeg Customer

"Nutmeg have taken away the burden of managing my money. I feel safe. With Nutmeg, I have an expert investment team."

— Fergus, chartered accountant